We’ve worked with some of the leading brands in Financial Services and emerging Fintech for over 15 years. We’ve developed digital strategy, products and campaigns for the likes of Triodos Bank, Sunlife, Wealthify and Royal London Group.
There are few sectors where digital technology coupled with consumer adoption has disrupted the traditional models as much.
Growth in mobile app banking and the explosion of new challenger and app-only banks and investment propositions has made the job of standing out, reaching, and resonating with your audience even more challenging.
The same fundamental issues still abound though - how do you overcome the latent inertia that consumers are too frequently struck with - we’re still more likely to change our spouse than our bank. And, given that we’re living with an aging demographic, with longer life expectancy, over 40s, 50s and 60s are now key digital targets for many digital-first brands, and they are even less likely to change their habits than millennials. Brands who want to succeed need to work really hard to stand out. Being digital first and having a decent offer and experience is no longer a competitive advantage. Brands must create really compelling, unique or inventive propositions, positioning, campaigns and digital experiences that are world-class, to compel someone to consider them.
According to the 2020 Edelman Trust Barometer, Trust in a brand has grown significantly in its importance in the post pandemic world. For consumers it's now a very close second to price and affordability. In a sector, where increasingly the experience is the brand and brand, the experience, brands have to work even harder to overcome consumer uncertainty and build trust. Digital experience plays a critical role in doing just that.
We help ambitious financial services and fintech brands build trust, and overcome inertia and compel action using digital channels. Over the past 15 years we’ve delivered digital projects that help achieve that for the likes of Sunlife, Triodos Bank, N&P Building Society, Ashcourt Rowan, Sunlife Financial of Canada, Royal London Group, Aspen Insurance and Standard Aberdeen Standard Investments, as well as digital start ups such as Weathlify and Tally Money.