Every day is a school day
After the success of last year’s IPA Advertising Unlocked Day with Gordano School, true decided this year to participate in BIMAs Digital Day instead. We wanted to continue our partnership with Gordano School, so requested to be paired with them again.
The big difference this time around, we're going back to school.
It was our first time participating in the Digital Day, and the team really enjoyed contributing and helping the students on the day. This time we worked with students from year 7 all the way through to year 12, under the direction of Deputy Head, Mr Beesley, who’s enthusiasm was infectious and seemingly never-ending!
The students were set an exciting brief from Vue Cinemas - How can we use technology and digital solutions to incentivise more young people to choose cinema over other entertainment sources?
A great brief at a challenging time for the cinema business.
The students were really engaged with the challenge, and a wide range of perspectives on the issues holding back more young people going to cinemas more often were discussed. There were some great ideas developed from Cinema Clubs to VR escape room events. It was awesome to see the passion with which the students threw themselves into the challenge.
But, given we were the ones back in school, what lessons did we learn from the students?
