Adding value in a budget driven market.

The utilities sector, like many others, suffers from low-consumer interest; competitors sell similar products at similar costs. As npower's digital marketing agency across both business and residential energy, we optimised purchase journeys and used display, PPC, SEO, social, and ECRM campaigns to find creative value propositions. Driving new custom in an inert residential market, whilst increasing retention of business customers in a market traditionally driven by budget.