Creating a leisure experience out of shopping convenience.

As a city centre shopping mall, Manchester Arndale wanted to reposition themselves as being at the heart of Manchester. To be seen as a world class shopping destination. Where people come together to enjoy all things Mancunian. Everything true does, looks to support this and help with a gradual shift in perception, from socially driven campaigns to in-centre interactive experiences. Manchester Arndale is the beating heart of the city, once again.