True

this is true.

Everything you want from a full service digital marketing agency and more: devilishly clever strategy, breathtaking creative, expert insight – and great people to work with. Believe it, it’s True.

Happy New Year!

Posted: January 6th, 2012 In: News
Terry the Turkey

If you were up to your eyeballs last December panic shopping and stuffing your face with chocolate, you may have missed out on Terry the Turkey’s death row debacles.

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apetito choose True

Posted: December 5th, 2011 In: News
apetito

Global b2b food supplier apetito has appointed True to handle their entire online presence. We will be responsible for the apetito website and all of their online marketing initiatives.

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New Cheltenham site gets rave reviews

Posted: December 2nd, 2011 In: News, Work
Cheltenham Racecourse

Our new website for Cheltenham Racecourse is live and getting rave reviews, not just from users, but from the movers and shakers in the racing community too.

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New planning project for Friends Life

Posted: December 1st, 2011 In: News
Friends Life

We’re delighted to have won an exciting planning project with Friends Life, starting with their PlanWise financial guidance service. It could be the start of great things!

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Smart cookies

Posted: November 24th, 2011 In: News, Opinions

The W3C have announced they will work with Adobe, Apple, Facebook, Google, Microsoft, the Electronic Frontier Foundation, Stanford University and others to create an official ‘Do Not Track’ standard. There is no confirmation as yet that their move was prompted by True’s recent Cookies for Breakfast Seminar…

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Flash down the pan: Adobe pulls development for mobile and TV

Posted: November 17th, 2011 In: News, Opinions
FlashCrash

Adobe has announced it’s calling time on the mobile version of the flash player, and has pulled support for development for TVs.
This means the desktop is the only area where the flash player will continue with any clear support for the near future. Stefan shares his view.

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CSS3 Regions is just Stefan’s type

Posted: October 20th, 2011 In: News, Opinions
adobe_css3

Recently Adobe submitted a proposal to the W3C working group recommending its CSS3 Regions technology as a web standard. Stefan explains why he is right behind the move.

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True has won the highly prestigious BMI Multi Million award for airplay

Posted: October 5th, 2011 In: Fun, News
spandau_ballet

Not us, obviously. It was presented into Gary Kemp’s ‘seaside arms’ last night at the Dorchester Hotel ceremony in recognition of Spandau Ballet’s magnificent romantic ballad.
Since its release in 1983, True has clocked up 4 million radio airplays in the US, becoming one of the most played songs in US radio and television history.
More importantly, [...]

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Join us for True’s bite-sized guide to cookies

Posted: October 4th, 2011 In: News, Opinions
Cookie Seminar

Join us at 8am on Thursday 27th October for a breakfast seminar on cookies.
We’ll explain your options for some of the biggest issues that opt-in will cause, examine the pros and cons of various web analytics solutions, and give you real solutions to stop your Media ROI plummeting if people refuse ad company cookies.
At the [...]

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Don’t design for everyone!

Posted: September 21st, 2011 In: Opinions
DesignCarsBlogPosts_01

In the second installment of our allegory series, we explore why it’s bad business to design for everyone.
Meet Luca, a designer for Lamboratti luxury cars.  He’s been given a clean slate to design a brand new sports car and has a clear picture in his head: something cool, sleek and low to the ground. An [...]

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