Published: 2nd May 2019

A Solid Gold Win

True achieves IPA CPD Gold Accreditation

Tim Beckett - CEO

True achieves IPA CPD Gold Accreditation

Back in 2017, True launched a new initiative to put a greater emphasis on learning and development through the whole agency.

Nobody ever learned anything by being bored, so making career progression fun was fundamental to our approach. That’s why we took everyone back to some of the best times of their lives – their student years - and invented Truniversity.

Thanks to the branding prowess of True’s creative team, Truniversity has its own distinct identity in a wise monkey icon, and a tongue in cheek motto – Laughicus Learniam (I am laughing because I am learning).

Logo 1

We got off to a cracking start with Freshers’ Week ‘17, and built on our momentum throughout 2018. Freshers’ Week 2018 was a chance to reenergise and refocus, and we will embark on our third year of learning with another Freshers’ Week in September 2019.

Weekly highlights of the Truni timetable include Ted Talks Tuesdays, Lunch and Learn Thursdays, and all-agency thinking sessions to support Client Action Plans. We run general and specialist skill-based learning, all supported by workshops, seminars, tutorials and lectures run by True experts, partners and invited guests.

But most importantly, it gives everyone in Team True a powerful platform to gain new skills, progress their career and enjoy the support, inspiration and motivation they need to achieve their goals. We are determined to make this THE agency to work with and for, in Bristol and beyond.

In the words of the IPA: “As a small regional agency in an area where there is huge competition for good people, True has used its collective brains to come up with a way of using CPD to improve skills and financial acumen, and make their agency the place to be.”

We were one of 15 agencies collecting gold for the first time out of a total of 39 CPD Gold agencies UK wide and we couldn’t be prouder. Truni will go from strength to strength.


If you want to be part of a go-getting agency and benefit from gold-standard learning and development, get in touch.