Our Breaking Inertia report for senior financial services clients reveals three key steps to changing customer behaviour in 2018 and beyond.How can brands break the ongoing inertia in financial services?
Ten years after the banking crisis, the UK banking sector is still working to rebuild trust. The fintech revolution means people have more choice, more opportunity to make banking easier and really take control of their finances.
So why aren’t people moving to new, customer-centric banking propositions like Atom and Starling in droves?
True’s latest research in partnership with insight consultancy Strive, explores why, despite the flood of exciting new propositions, customer inertia persists.
In an exclusive report launched to a select audience from traditional banking, fintechs and industry commentators at The Gherkin in January 2018, we revealed six fundamental human truths behind inertia, and three key steps to changing behaviour.