Picking a paid search agency with pedigree can be hard – there are so many agencies out there with good case studies on their sites, and thanks to the proliferation of marketing awards, they all claim to be award winners.
Google’s agency partner program is an attempt to help make it easier for businesses to find a credible PPC agency to work with. Only agencies that meet Google’s criteria for expertise and experience qualify for the program.
There are two tiers of Google Partners – on the bottom tier, Partner status is granted to agencies that meet Google’s basic certification requirements. On the top tier, Premier Partner agency status is awarded only to those that can show evidence of successfully managing large PPC budgets for clients and meeting additional certification and performance requirements.
We are a proud Premier Partner agency, and our clients benefit in several ways from this:
Beta testing – partner agencies are given early access to beta features on the AdWords platform, meaning True were among the first agencies to get the opportunity to explore new innovations like visual ads in 2017.
Dedicated account manager – as a Premier Partner agency, we have access to a dedicated account manager at Google who knows us, knows our clients, and is able to assist with any challenges or problems we run into whilst managing AdWords campaigns.
Training, events and materials – we have access to a wealth of valuable industry data and insights from Google, as well as Google-hosted training seminars and other events, ensuring we are always able to apply the latest tactics and innovations to our clients’ campaigns.
If you’re looking for a proven paid search engine marketing agency with a track record of successful, results-driven PPC campaigns, get in touch with us.
We’ve managed PPC campaigns for clients of all sizes, from SMEs and start-ups right up to major national retailers like Furniture Village. We’d be delighted to talk about your marketing objectives for this year and the role of paid search in achieving them.