Breaking Inertia is at Bristol Fintech

In January, True scaled the heights of The Gherkin to deliver “Open Finance: Breaking Inertia” to finance professionals from challenger Fintech brands  and established banks.

The presentation revealed our research into the ongoing customer inertia plaguing financial services, despite a flood of new Fintech propositions.

Following the success of that morning, we will be delivering “Breaking Inertia” at the next Bristol Fintech event on Wednesday 16 May. We will also be discussing the challenges of behavior change and financial literacy in the context of customer inertia with two special guests:
Natalie Horne
Natalie is the founder of behaviour change consultancy Prime Decision. She draws on seven years' experience of applying behavioural economics to business – across digital marketing, CX, HR and Operations.
Alfie Ruffell
Alfie, the founder of TRAC, is a Fintech entrepreneur determined to transform lives and improve the financial literacy of 18-30 year olds. He will share his personal experience of debt and how it inspired him to create a financial awareness training programme for young people who are not creditworthy.
The free event will be led by our Creative Partner, Fiona Weller and hosted by Bristol Fintech; a five-way collaboration between Barclays, Clarke Willmott LLP, Deepbridge Capital, Hargreaves Lansdown and PwC.
Martin Palmer of Clarke Willmott said: “The next Bristol Fintech event is set to be another great business gathering, bringing together professionals in Fintech as well as influencers and those in research and academia.
“The session will cover challenges including the loss of human contact, uncertainty about Artificial Intelligence and concerns over data and privacy.
“It promises to be a lively and proactive session and there will also be time for drinks and networking so anyone interested in joining us should reserve their place soon.”
The event will take place from 4.30pm-6.30pm on Wednesday 16 May at Clarke Willmott on Bath Street, Bristol. Anyone with an interested in driving change in financial services is welcome to attend.
For more information and to register visit