Team True is delighted to invite you to visit The Mall at Cribbs Causeway and see the part we’ve played in their magical Christmas campaign ‘Follow the Magic.’
The campaign aims to surprise and delight shoppers throughout the festive season, and launched on Saturday 17th November 2018 with a spectacular, theatrical all-day event. The day culminated with the switching on of the Christmas lights and the opening of the South West’s largest outdoor ice skating rink and Santa’s enchanting ice castle.
At the launch event, shoppers were introduced to the four realms of The Mall’s Nutcracker as they travelled through sensory lands of snowflakes, flowers, sweets and dark. Each realm was bravely protected by these four: our very own Guardians of the Realms.
Each Guardian has been designed and handpainted by one of four fabulous Bristol-based artists to fit their particular realm. Throughout November and December, shoppers will be searching The Mall to find them. The Guardians will be on duty across selected retailers, guarding the best gift ideas around and moving to new locations every week.
On finding a Guardian, shoppers will be invited to use a QR code or visit www.mallcribbs.com/guardians to unlock a unique Mall Gift Guide. The guide showcases a fabulous range of gift ideas and inspiration, with all products available to buy in The Mall.
To support the campaign, we are also trialing beacon technology where every shopper arriving at or near The Mall is invited to come in and follow the magic straight to our gift guide. At the end of the campaign, four lucky shoppers who’ve found all four Guardians will be chosen to take one of the Guardians home with them.
Lindsey Richardson, Senior Account Director says: “This Christmas we had a great opportunity to work with The Mall on an in-centre activation to help drive footfall and retailer sales at what can be a challenging time of the year. The combination of physical installations and digital interaction is a campaign first for The Mall and will provide great insight for future campaigns.”
If you’d like to find out more about how we’re helping drive increased footfall, dwell time and spend for our retail and shopping centre clients, please get in touch with Bertie.