I’m excited to be hosting this year’s regional IPA event at The Riverstation on 26th September.
One of the leading industry experts in Behavioural Economics; Richard Shotton will be joining us to speak about human biases and how they affect our decision making.
Understanding these behaviours is critical to helping ensure our work cuts through and is more successful for our clients. Richard will be sharing some of the key insights from his book; The Choice Factory, and demonstrating how to apply them to advertising. There will also be the the chance to ask Richard questions and discuss further in a curated Q&A led by our Senior Strategist; Nick Baillie.
It’s compelling stuff. But if that wasn’t enough to entice you to come along, there will also be some lovely food and drinks on offer and the chance to catch up with agency folk from across our region.
It promises to be fascinating evening. So, if you’re an agency type and the above whets your appetite, grab a ticket from the IPA here before they disappear.