Team True embarks on the 1:1 Diet!

We’re delighted to announce we’ve been appointed as Cambridge Weight Plan’s Website and Interactive Digital Development Partner. We’ll be looking after their website and digital ecosystem, focusing particularly on UX, design and build.
 
The appointment comes as Cambridge Weight Plan (CWP) begins to roll out a whole new brand repositioning as The 1:1 Diet by Cambridge Weight Plan.
 
True Account Director, Rishna Patel, explains: “This is a hugely exciting time to get involved with The 1:1 Diet by Cambridge Weight Plan. We have a fresh new brand to work with and, as with every multi-level marketing business, CWP has a complex set of user needs to answer. We were appointed before Christmas and have hit the new year running – work is already underway.”
 
Anika Devaney, Head of Marketing & Communications at The 1:1 Diet by Cambridge Weight Plan, adds: “We were enormously impressed with True’s strategic thinking and creativity. They showed a real empathy and understanding of our business challenges and our users’ needs. We’ve got a lot to do and I’m sure we’ll have a lot of fun working together to enhance the work of our amazing in-house team.”
 
True's first project for The 1:1 Diet by Cambridge Weight Plan was to deliver a new consumer facing website. We started work in January and the new site went live at the start of May. See it in the wild here. Watch this space for a more detailed case study later this year.
 
For more information, please contact Bertie.