A world class website has the power to elevate a company’s profile. At True, we believe there are seven essential ingredients to creating a world class website:
1. User focus
A world class website begins with careful consideration of user needs and goals, and makes it as simple and pleasing as possible for the user to achieve those goals. That consideration never ends. Ongoing analysis ensures that the site can change and evolve along with user needs and priorities.
2. A clear brand, business and competitive vision
While practical functionality is vital, a world class website won’t just help people do something. It will make them feel something. Your brand story, your core values and what makes you different should be woven into every part of your website to resonate with customers rationally and emotionally.
3. Great content
World class website content aids discoverability, guides and supports the user in their journey, and distinguishes your brand as the preferred option, persuading prospects to become customers, advocates and influencers.
4. Outstanding digital experience design
The way a website moves, feels and responds to a user’s actions on every device, as well as the way it looks and sounds, plays a massive role in brand perception. Aesthetically pleasing, usable, readable and consistent in visual identity and tone of voice, a world class website will use interactivity and motion to transition the user through their journey, offering subtle navigation cues and prompting interactions.
5. Robust technology
A world-class website needs to be accessible to all, regardless of market/region/device. That means it’s built on a foundation rock of solid technology and on the right platform. It should be scalable, accessible and responsive, whilst integrating seamlessly with other systems. From a user point of view, it should just work - quickly, intuitively and elegantly.
A world class website is one that has clear goals and KPIs and delivers ever improving results against them. It accommodates opportunities to test, learn and improve without compromising the user experience, and has the built in flexibility to respond to new insights and evolving business requirements.
7. A committed, mutually trusting client/agency team
At the heart of every outstanding website, there’s a client and agency team with shared values, a shared vision and ambition. Working in True partnership creates an understanding that drives ideas, innovative and proactive thinking and transforms brands and businesses. Not to mention client/agency celebrations of success.