the brief

npower has been the title sponsor of Test match cricket since 2001 and are committed to continuing that sponsorship up to and including the 2009 Ashes series.

They wanted to leverage their cricket sponsorship online to generate more sales leads and switch more customers to npower electricity and gas.

our solution

We created a website to indulge true cricket fans with exclusive content, inside information and prizes money can’t buy.

An interactive pavilion gives you a peek at Mike Gatting’s match reports, the chance to explore Twenty20 and the Village Cup competitions and even meet the famous npower girls.

Prize draws and competitions sales leads

Results

• The site exceeded all lead generation targets and was greatly admired by Mike Gatting.

If you like this, look at our npower business work