the brief

Create a new website for Cheltenham Racecourse, reflecting its status as a world-class sporting venue and the home of National Hunt racing and sell more tickets online.

our solution

A Flash header captures the essence and exhilaration of the whole Cheltenham experience. The new site was structured to allow regular visitors to dip straight into the content they wanted e.g. race entries, while showing new visitors what Cheltenham has to offer and helping them plan their day via an interactive map of the course and loads of useful content. Enthusiastic quotes from Cheltenham fans and staff appear on every page to emphasise Cheltenham’s appeal.

A strong sales element runs throughout the site to push users to ticket and hospitality sales.

Results

• The site has been very positively received by regular users and ticket sales have increased since launch.

If you like this, look at our UCAS work