the brief

In an extremely challenging time for recruitment, The Army needed a jobs website that could present roles and opportunities on offer in a simple, inspiring way and make the complex application procedure for officers and soldiers available online.

our solution

Stakeholder interviews and a programme of extensive user testing revealed a current site more Army-focused than user-focused and plagued with army jargon and acronyms.

We set a powerful new design style, laced with real-life stories and video content, and delivered information in bite-sized, jargon-free chunks. This design extended effortlessly to add strength to campaign sites like Everest and Infantry.

We created a streamlined application procedure, offering help at every stage to support recruitment offices and help reach those challenging recruitment targets.

Results

• In a tough environment, we helped halt the decline in new recruits and fill crucial ‘pinchpoint’ roles.

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