news

Strictly

Hot on the heels of our new BBC Magazines Advertising website, we’ve been working on a site for a special one-off BBC Strictly Come Dancing competition featuring the UK’s top media movers and shakers. The site will follow 6 couples as they train to perform a ballroom or latin routine in front of celebrity judges and a star-studded audience at the Café de Paris. Don’t worry if your invitation’s not in the post – you can follow all the action online, with training blogs and gallery shots following each dancer’s progress.

 

FV in Motion

Furniture Village are launching their new motion furniture range online in spectacular style with a new homepage feature area devoted to getting people excited about the products. Mimicking an in-store browsing experience, you can to move around, explore and watch video sequences of the furniture in motion. Take a look - you’ll love the way it moves you.

 

UCAS

Following a 4-way pitch, we’ve been reappointed by UCAS to make some exciting new developments on yougo – the student-only social network we devised, named and created with them 2006. Tim’s been at the heart of the strategy and planning behind the site since the start and says: "We understand exactly what students like and value in yougo and will be building exciting new functionality into the site to keep even the most fickle and hard to impress students coming back daily."

 

Meet the New Boy

Our new Design Director, Mark Dearman is set to make a huge impression at True. And not just with his prodigious design talent. We fired 20 random questions at him and discovered there’s a lot more to Marky Mark than meets the eye...

 

FV gets a new look for spring

We gave the Furniture Village homepage a fresh new look for spring, and sales shot up over Easter weekend. We are now averaging over 300k visitors to the site per month and investment in search engine marketing means we are now number one on Google for sofas! View the case study here.

 

Wickes work builds on the battle of the sexes

Our two new showroom sites for Wickes were based on the battle of the sexes when it comes to buying a new kitchen or bathroom. While Lydia, our lovely designer, inspires the ladies with the latest trends and design details, Dave our handsome handyman supplies the blokes with all the practicalities. View the case study here.

 

BBC choose True Digital

Our new magazine advertising website for BBC Worldwide launches later this month. Aimed at making life easier for media buyers and agencies, it showcases all the BBC’s passion titles and gives buyers access to all the information they could ever need to advertise with the BBC.

 

Cheltenham site gets the Gold Cup treatment

The Cheltenham Racecourse website became a hub of excitement for Gold Cup week, with a special homepage featuring ticket availability, a countdown to the big race, news on all the runners and riders, racing podcasts, votes and polls and a great Fantasy festival game for those punters preferring to keep their money in their pockets. View the case study here.

 

True people

Lovely Lindsey Richardson is our new Account Manager on COI. She’s a fanatic follower of F1, with a passion for pinot noir and Lewis Hamilton. Masterful Matt Saunders joins planning and strategy. He’s a psychology grad with a trainer fetish and can run like the clappers.

 

Lincoln moves to Bristol

We were delighted to be the only digital agency appointed to the Lincoln Financial Group roster in the UK. Work is now underway for the development of whole new digital strategy, and we are already working on a series of IFA emails.

 

AA work gives driving school a whole new brand identity

Our new creative work for AA driving school has made such an impact, it’s set to drive (ho ho) a complete change in their whole brand identity, with plans to use the new AA characters in offline campaigns and even on the driving school cars. Take a look at the online work that could be reversing round a corner near you soon. View the case study here.