Our new Design Director, Mark Dearman is set to make a huge impression at True. And not just with his prodigious design talent. We fired 20 random questions at him and discovered there’s a lot more to Marky Mark than meets the eye...

Name: Mark Dearman
Age: Verging on 30

1. When you were a kid, what did you want to be when you grew up?
A racecar driver or a ghost buster.

2. Which footballer do you think you most resemble?
Frank Lampard, apparently.

3. What is your proudest professional moment?
Design Week awards 2006.

4. What would go down as your worst professional moment?
Design Week awards 2006.

5. What’s the best thing you’ve ever won in a raffle?
I can’t recall ever entering a raffle but I once won a joint of beef at meat bingo.

6. Where do you see the internet 2 years from now?
I think we’ll probably be on Web 4.0 or 5.0 by then.

7. What client would he most like to win?
Paul Smith, Audi or Apple.

8. Is beetroot simply sunburnt celery?
Maybe, possibly, can’t say for sure.

9. If you could choose any 5 bands/artists from whatever time in history, what would your dream festival line-up be?
Jimi Hendrix, Elvis (before the binge eating & self medication), AC/DC (when Bon Scott was alive), The Rolling Stones (circa 1960s), with Phil Collins headlining.

10. What piece of work are you most proud if?
Orange.com (2007 version)

12. Blackberry or iphone?
iphone, if you’re offering!?

13. What's the most you've ever spent on a 7" record?
No comment.

14. Who’s your design hero?
There are a lot of designers and creative people who I have been inspired by; Stefan Sagmeister, Saul Bass, Alan Fletcher and Paul Arden to name but a few.

15. Illustration or photography?
Commercially, there’s a time and a place for both. Personally, I prefer photography.

16. Aside from joining True Digital - have you any other major ambitions?
I really want to finish off re-pointing the brickwork in my back garden, one day.

17. Three things you want to do before you die?
Not necessarily in this order; visit Russia, have kids and go rally driving

18. What’s the best way of demonstrating the ROI of creativity to a client? (over, say, a more ‘safe’ route)
Couldn’t you ask me more questions about beetroot instead!?

19. What will your famous last words be?
Why, is there something I should know!?

20. Why are we here Mark?
Not sure, I was hoping you could tell me!

Have a question for Mark? Email him.