The 2010 Cheltenham Festival was one of the biggest and best ever, and once again, True helped them countdown to the event at www.cheltenham.co.uk. This year, we also went head to head with another advertising agency on an online advertising test to support the Festival on St Patrick’s Day and Ladies Day.

We’re delighted to report that True romped home, delivering 180 more sales than our competitor at less than half the target cost per ticket sale. Yet more proof that with clever creative, targeting and landing environments the same ad network can work harder and perform better. Want to know more? Talk to Anna.