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Results for ‘Opinions’

Smart cookies

Posted: November 24, 2011 In: News, Opinions

The W3C have announced they will work with Adobe, Apple, Facebook, Google, Microsoft, the Electronic Frontier Foundation, Stanford University and others to create an official ‘Do Not Track’ standard. There is no confirmation as yet that their move was prompted by True’s recent Cookies for Breakfast Seminar…

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Flash down the pan: Adobe pulls development for mobile and TV

Posted: November 17, 2011 In: News, Opinions

Adobe has announced it’s calling time on the mobile version of the flash player, and has pulled support for development for TVs.
This means the desktop is the only area where the flash player will continue with any clear support for the near future. Stefan shares his view.

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CSS3 Regions is just Stefan’s type

Posted: October 20, 2011 In: News, Opinions

Recently Adobe submitted a proposal to the W3C working group recommending its CSS3 Regions technology as a web standard. Stefan explains why he is right behind the move.

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Join us for True’s bite-sized guide to cookies

Posted: October 4, 2011 In: News, Opinions

Join us at 8am on Thursday 27th October for a breakfast seminar on cookies.
We’ll explain your options for some of the biggest issues that opt-in will cause, examine the pros and cons of various web analytics solutions, and give you real solutions to stop your Media ROI plummeting if people refuse ad company cookies.
At the [...]

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Don’t design for everyone!

Posted: September 21, 2011 In: Opinions

In the second installment of our allegory series, we explore why it’s bad business to design for everyone.
Meet Luca, a designer for Lamboratti luxury cars.  He’s been given a clean slate to design a brand new sports car and has a clear picture in his head: something cool, sleek and low to the ground. An [...]

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Welcome to The Allegory Series

Posted: August 22, 2011 In: Opinions

Rather like explaining the rules of cricket to a baseball fan, some things are much easier to relate to if you use an everyday situation by way of example. So, here’s the first in a series of 3-minute guides to understanding digital marketing speak.
Attribution Modelling: what is it?
It’s Friday. 5.59pm. You head to your favourite [...]

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The UXers Return

Posted: July 25, 2011 In: News, Opinions

As promised, Planning Director Ben, Senior Designer Ollie and UX Consultant Damien have put together their highlights from last week’s UX Bristol Conference.
Their top 7 sessions look something like this:
1. A different perspective on user requirements
In the travel industry, a lot of decision-making is based on overcoming users fears (e.g. pool dominated by screaming kids, [...]

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Getting older doesn’t mean getting old

Posted: July 1, 2011 In: Opinions

“I hate when people try to sell to me with a picture which looks
like someone died in their footbath”

Those are the words of Linda Bellingham, who made a guest appearance for Isme at Haymarket Events ‘Older,Richer,Wiser’ Conference.

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New cookie laws: True’s cookie expert explains all

Posted: June 13, 2011 In: News, Opinions

On 26 May 2011 the new EU Regulations covering use of cookies on websites became UK law.
Our very own cookie expert, Huw, can help you prepare for the new law and make sure you are ready to comply with its requirements next year.

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The F-commerce opportunity

Posted: February 16, 2011 In: News, Opinions

With over half a billion active users, 250+ million of whom log on every day for an average of 20 minutes of social networking, it’s hardly surprising that Facebook is tipped to be the emerging revenue stream for businesses in 2011. Already we’re starting to see full ecommerce functionality being built into Facebook fan pages. Just this past week, FCUK and Dove jumped on board the social commerce bandwagon, and the French Connection store launches the end of this month. With the rise of Facebook Credits (available now at Tesco – every little helps!), brands are going to find more and more ways to make money from the social network.

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