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Results for ‘Opinions’
Ben loves the Brandtags tool
Posted: May 21, 2010 In: Fun, Opinions
If you’ve seen Milward Brown’s top 100 Global Brands report you’ll know it focuses on what brands are ‘worth’ in terms of market valuations and projections.
Here at True, we’re more interested in what brands feel like to the people that matter – consumers. That’s why we love www.brandtags.net
Do We Need A Minister For Technology?
Posted: January 20, 2010 In: Opinions
With a general election on the horizon, Tim looks at what the (potentially new) government can do to help the digital industry.
Matt joins the paid-for news content debate
Posted: January 19, 2010 In: Opinions
Will readers ever be prepared to pay for news content they currently get for free? It’ll take some creative thinking, explains Matt
Voucher codes: marketing assets or liabilities?
Posted: December 2, 2009 In: Opinions
If the unprecedented attendance and interest at the UK’s biggest ever affiliate event, this year’s A4U expo, were anything to go by, Affiliate Marketing remains a very hot topic for all kinds of businesses. Anna tells all…
The key to a health-e future
Posted: November 18, 2009 In: Opinions
Despite some fresh, forward-thinking digital ideas, solutions and examples on show at the E-Health Insider Live conference in Birmingham this year, there’s still a feeling this sector is missing out on the real potential of digital. Tim explains…
Time for charities to junk dm and jump online?
Posted: November 2, 2009 In: Opinions
With the postal strikes looking set to continue between now and Christmas, UK charities depending on vital support from their Christmas appeals need to look for an alternative to direct mail, and fast.
Premium iphone apps – essential or extortion?
Posted: October 20, 2009 In: Opinions
As Apple introduce a Top Grossing chart showing their most profitable apps, Matt explores the significance of the growing trend for premium apps.
Spot the difference
Posted: October 14, 2009 In: News, Opinions
The eagle-eyed amongst you will have noticed we’ve dropped ‘digital’ from our name. What’s that all about then?
Anna talks affiliate marketing
Posted: September 21, 2009 In: Opinions
Affiliate Marketing is providing some outstanding results for our clients, in some cases outperforming forecasts by over 50%. So what’s the secret?